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Our Life and Work Environment:
Sandy owned a jewelry store and workshop in Crowley Lake, CA, for 19 years.
Many, many locals and travelers to the area have heard through word of
mouth about Sandy's unique mountain jewelry. Consequently, nearly
every place we go in our area - the grocery store, hiking, or local events
- we run into folks wearing something created by Sandy or his partner
Cookie (who still runs the shop in Crowley Lake).
Several years ago we moved about 40 miles south to Big Pine and began working
out of our home.
We work together here - me, Lauren at the front with a view of the Sierra
Mountains out my window, Sandy constantly back and forth between his office
and workshop at the back of the house with a view of the White/Inyo Mountains.
We meet all over, excited, exchanging ideas, frustrations, taking time
out for bike rides on the dirt roads just a block from home.
Our town, Big Pine, CA is small, with about 1300 people. We’re surrounded
by beauty that just stretches on and on in all directions. We live near
the Ancient Bristlecone Pine Forest, the Palisade Glacier, Mt. Whitney,
the highest peak in the continental US, Death Valley, Yosemite, Mono Lake
- the list goes on and on. And all of these landscapes are the inspiration
for Sandy's jewelry. If you’re interested in seeing some pictures
of the area, check out our Flickr pics link above and our Links page has
lots of local resources listed. We adventure often, from spontaneous short
trips to blow off some energy, to days and days driving around on dirt
roads, hiking, looking and learning, and camping wherever it feels friendly.
We are living a dream here...
Mark Twain says in "What Is Man?",
"Money has no MATERIAL value; if you remove its spiritual value nothing
is left but dross. It is so with all things, little or big, majestic or
trivial--there are no exceptions. Crowns, scepters, pennies, paste jewels,
village notoriety, world-wide fame--they are all the same, they have no
MATERIAL value: while they content the SPIRIT they are precious, when
this fails they are worthless."

Message for You, from Lauren
I originally wrote this for our blog during the spring when we first
realized that we were making a living through web sales. This is
dedicated to all of you who've found us on the net by using your imagination
and surfing skills.
A Hearty Thanks To You From Us!
"Internet and Imagination"
I’ve been banging on Sandy’s Mountain Scene Jewelry website
for 5 years now, reading, taking advice, updating, etc. What I have not
done is much linking - a small links page for friends in business, 2 links
on the home page that were required for reciprocity (stinky), and I’ve
put us in a few link farms whenever I’ve stumbled across one that’s
relevant and easy.
As we all know, linking is supposed to be the deal, pretty nearly the
whole deal.
So, how are we (almost completely) making a living from web sales when
I’ve ignored the issue?
First, we live well within our means, usually, and in a place where
it’s not easy to go shopping and spend - a middle of nowhere.
Second, linking seems to be secondary to defining your niche well and
making all your coding/content relevant and redundant.
Third, and most interestingly, is that folks find us. This is wild because
I’ve been yapping about our unique marketing problem: no one knows
that mountain jewelry exists. I’m not a marketer or business person
by inclination or training, so this has been like an insurmountable wall
for me. I search for relevant info (hard) and refuse to implement the
ideas I do find (easy).
So how is this working?
I encouraged Sandy to ask our clients. The essence of their answers -
imagination and desire.
This got me thinking of the Internet as similar to the time when medieval
map makers symbolized uncharted territory with dragons and scary monsters.
Sort of. Yes, there are many capable and imaginative folks working
to create and understand the architecture, the network structure and dynamics
and the extent of the net. And only a set of folks see scary stuff
along the edges (or the middle, or everywhere, depending on their general
fear level).
It’s the uncharted territory idea that I’m going for. Anything
could be out there in cyberspace, and our clients are like explorers.
This is phenomenal.
If you’re a client reading this - cheers to you and your way of thinking!"
Some Thoughts On Dirty Gold
Environmental and Human Costs
"Because most of the known gold deposits in the world are in microscopic
form — the shiny nuggets of old are as dated as the miner and his
mule — huge industrial open-pit mines, usually using cyanide to
retrieve the metal from base rock, are required to make mining economically
viable." ("With
This Ethical Ring I Thee Wed", New York TImes, April, 6, 2006)
"Gold mining, too, bears the scars of conflict, destruction, and
human rights abuse. In the Democratic Republic of Congo, armed groups
fighting for control of gold mines and trading routes have committed murderous
crimes using the profits from gold to fund their activities and buy weapons."
("Gold Mining and Conflict",
http://www.nodirtygold.org/)
Due to activist pressure, alternatives to cyanide are being sought. "Mr.
Kowalski, Tiffany's chairman, has tried to stay ahead of the controversy.
He has broken new ground by buying Tiffany's gold from a mine in Utah
that does not use cyanide." (No
Dirty Gold website) If you'd like to learn more about these
options and the metals extraction process itself, click
here.
Demand for gold and other precious metal jewelry climbs as people around
the world make more money. "In the Middle East, demand for
gold rose 7.5% last year [in 2004] while demand for jewellery grew 12%
and 16% in China and India respectively." (http://news.bbc.co.uk/2/low/business/4491013.stm)
Precious metals are still being mined here in the US, though pressures
from environmental lobbies and frightened residents may drive more mining
to less developed nations.
Thanks to some organizations that are raising awareness, the jewelry industry
as a whole is recognizing that they must address this issue. As
a result, several national and international organizations have been created
to design standards of conduct for the industry, from mining, to refining,
to wholesale and retail. This may seem to be trifling, but the industry
will work to secure it's piece of the economy.
The "No Dirty Gold" campaign was launched 2 years ago by advocacy
groups to highlight these issues.
"But cleaning up dirty gold mining is not just a public relations
exercise. It's about making concrete, on-the-ground changes in the way
that this metal is produced--changes that make a tangible difference to
communities and ecosystems affected by mining operations." (http://www.nodirtygold.org)
The Golden Rules call on mining companies to meet the following basic
standards in their operations :
* Respect for basic human rights outlined in international conventions
and law
* Free, prior, and informed consent of affected communities.
* Safe working conditions
* Respect for workers' rights and labor standards (including the eight
core ILO conventions)
* Ensure that operations are not located in areas of armed or militarized
conflict
* Ensure that projects do not force communities off their lands.
* No dumping of mine wastes into the ocean, rivers, lakes, or streams
* Ensure that projects are not located in protected areas, fragile ecosystems
or other areas of high conservation or ecological value
* Ensure that projects do not generate sulfuric acid in perpetuity
* Cover all costs of closing down and cleaning up mine sites
* Fully disclose information about social and environmental effects of
projects
* Allow independent verification of the above
The UK Council for Responsible
Jewellery Practices is attracting the membership of large American
retailers. From their site, "The Council for Responsible Jewellery
Practices was founded in May 2005 with Members from a cross section of
the diamond and gold jewellery supply chain, from mine to retail. Council
Members are committed to promoting responsible business practices in a
transparent and accountable manner throughout the industry from mine to
retail. Their commitment aims to maintain consumer confidence in diamond
and gold jewellery products and the trust of all interested stakeholders
in their industry."
Our Practices:
For the small shop bench jeweler, recycling is a commonplace aspect of
the jewelry making process.
Whether a jeweler casts or fabricates, metal filings and dust from polishing
are as ubiquitous as dirt in a workshop. Sandy sweeps his bench and shop
surfaces and floor with a special vaccum and sends these "sweeps"
to be refined, or in other words, recycled. This amounts to a significant
quantity of metals. Any jeweler who wants to not only recycle, but also
not throw away a profitable natural resource does so.
He has also acquired an awful lot of used jewelry over the years which
we also send to be refined and recycled. Many of our customers refashion
jewelry that they've inherited. We can melt these pieces ourselves
or send them out for refining and refashion them into new jewelry. If
you're interested in doing this just let us know.
In jewelry fabrication, metal is often cut into shapes from a larger sheet
using various techniques. Obviously then, there remain significant quantities
of unused odd-shaped pieces left over from projects. We have boxes of
such material that we melt for casting.
Casting involves the creation of a "tree" to which the individual
pieces are attached, as shown in the picture below.

Everything but the rings can then be remelted and used for another casting.
This is also a common practice.
And, of course, we buy our materials from folks who are complying with new sound standards.
The Bottom Line for us: We all hope for continued prosperity
for all people, governments of industrialized nations demand this of less
industrialized nations in exchange for helping programs. The widening
income gap is becoming scary. Yet, if we humans want to follow the
Walmart and Target model, buying, buying, owning 47 pairs of cheap earrings,
hordes of rings and pendants that we lose or forget about, then demand
will continue to rise dramatically. This isn't prosperity.
It's greed. And, these choices facilitate the widening income gap
so that folks at the top can store their hordes of jewelry in metal boxes
in safes or banks. Makes me think of my grandma. She raised
9 kids by herself during the 30's and 40's and insisted on buying sheets
and furniture and clothes that were expensive, because they lasted and
were nicer. We can boost our immunity to advertising propaganda
and we don't have to stop wearing jewelry either.
Sandy and I stand for, in our hearts and our business, the creation of
symbolically meaningful jewelry that will last for generations.
Your grandkids may melt it down, but that's their choice. The point
is that our jewelry will last that long and we hope that if you buy something
from us it will be meaningful enough for you to wear it.
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